The research team led by Professor Xie Chaowu from College of Tourismof Huaqiao University (HQU) recentlypublished a paper entitled “Tourism E-commerce Live Streaming: Identifying and Testing a Value-based Marketing Framework from the Live Streamer Perspective” inTourism Management(TM), an international leading scholarly journal with an impact factor of 10.967 in 2021. As a Q1 journal on the Journal Citation Ranking (JCR) list and a 4* journal in Academic Journal Guide (“ABS list”), TM is dedicated to publishing the latest research focusing on management, including policies, consumer behaviors, marketing, economy and destination management, of travel and tourism.

The first author of the paper is Professor Xie Chaowu and its corresponding author is Yu Jun, a 2nd year PhD student from the College of Tourism. Edith Cowan University in Australia also contributes to the published paper.

Link to the paper:

https://www.sciencedirect.com/science/article/abs/pii/S0261517722000267

（Editor: Cai Juntao）