The results of the 17^th Academy Award of Advertising Festival of Chinese College Students (AD CAMPUS) (Autumn Season), hosted by China Advertising Association (CAA), have been recently released. Huaqiao University (HQU) won 53 awards with 1 Gold Award, 2 Bronzes, 17 Excellence Awards and 33 Excellent Work Awards, which set a new record in HQU history.

The Gold Award winner LILANZMENS WEAR LESS IS MORE (Author: Zheng Luting & Yu Dan Instructor: Chen Huixing) uses animation to ingeniously combine LILANZ MENS WEAR and China Daily. Through the presentation of three different life scenes, it expresses the idea that "new dress, new life, LILANZ x China Daily makes you feel like you are on the front page every day".

Screenshot of the Gold Award Work LILANZ MENS WEAR LESS IS MORE

AD CAMPUS is a national advertising award, approved by the State Council's Assessment and Recognition Working Group. It is a large-scale national college students’ advertising art event hosted by CAA. It covers academic seminars, creative competitions, entertainment selections and talent exchanges. The current edition has attracted more than 1.5 million students from over 1,000 colleges and universities, with 170,833 groups and 208,179 pieces of works collected.